Software, built like good bread.
Slow where it counts, honest about the process, made to last.
I'm Gina — a freelance developer working with small teams and nonprofits on AI and software that has to actually work in the real world. I build the way I bake: patient with the parts that matter, plain about the parts that don't.
What I build
AI & automation
Practical AI features that earn their keep — assistants, document workflows, and automations that remove busywork instead of adding it. No hype, no black boxes you can't maintain.
Small, reliable systems
Internal tools, dashboards, and web apps for small teams. Built to be understood and handed off — documented, tested, and yours to own.
Products built on The Starter
Products built on The Starter, my shared code framework. Delivered under clean, perpetual, royalty-free licenses.
Advisory & build-with
Short engagements to help you scope, prototype, or unstick a project. Plain-language guidance for founders and directors who don't speak fluent engineering.
A note on The Starter
The Starter is my shared code framework — the reusable spine under the products I ship. It isn't a company or a product you buy; think of it the way I think of my sourdough starter, but for software. Products built on it are licensed by me, Gina Lyn Cox, to the organizations that use them under perpetual, royalty-free, non-exclusive terms. You get working software you fully control, with a clean paper trail.
Have something you want built — or fixed?
Tell me what you're trying to do in plain language. I'll tell you honestly whether I'm the right fit.